At Spotify’s “Investor Day” event held in New York, CEO and Co-Founder Daniel Ek announced that “We’re working on launching in some of the biggest markets in the world like India, Russia, and Africa.” Spotify is latest international music streaming service to foray into India after Amazon Music, Google Play Music and Apple Music.
The music streaming scene in India has been having a slow, but steady rise with music streaming services like Saavn, Gaana and Airtel Music sharing larger market share. Their presence was in question as to how long will they survive in the Indian market, where users aren’t ready to buy music online. These Indian streaming websites have been a hit among the younger generation, many international services too entered the market and now Spotify plans to make its debut in India as well.
Spotify is the world’s largest music streaming subscription service with a community of over 159 million users, including over 71 million Spotify Premium subscribers, now across 65 markets worldwide.
Spotify, undoubtedly the world’s best music streaming service is going to make its mark in India. Predominantly used in the western world, the app now seems to be making its service globally available, especially in countries with a strong musical presence.
At it’s annual “Investor Day” event, Daniel Ek announced his interest to launch in markets like Russia & Africa besides showing interest in Indian markets. Recently, Spotify started its operations in countries like Israel, Romania, South Africa and Vietnam offering a mix of domestic and international music, discovery features and revolutionary personalized curation. Additionally, users can also enjoy instant access to Spotify’s free ad-support and subscription services.
Spotify is famous for its well-curated playlists and also for focusing on emerging and new music artists. The Spotify app allows users to create their own playlists and shares it with the world.
No official confirmation has been given by Spotify, when it’s operations will commence in India. However, it has been confirmed that it could begin quite soon. It was reported that Spotify has recent leased a commercial office space in Mumbai with Akshat Harbola, a former Google Executive streamlining the company’s operations in India.
Earlier Spotify fans in India needed to connect to a VPN to get access to Spotify and are quite excited about the news of it coming to India.
Music Streaming Competitors
There are plenty of regional music streaming services as well as Saavn, Gaana, Jio Music (offers a free subscription for all genres of music) and Wynk Music that are quite popular among users in India.
Pricing & Availability
Apple Music offers a free 3-month trial with anytime cancel the offer. Premium plans start at $4.99/mo for students, $9.99/mo for individuals and $14.99/mo (up to 6 members).
While Spotify gives a 30-day free trial, charges $9.99/mo for Spotify Premium plan. While students are charged $4.99/mo along with Hulu and family plans start at $14.99/mo for up to 5 people residing at same address.
Like Spotify, Amazon Music too offers a free 30-day trial after which users pay $7.99/mo or $79 annually (10 months price) for Prime Music(ensures faster delivery of goods and Prime Music and Video). Echo plan with unlimited music starts at $3.99/mo per device. Individual plans cost same as Prime Music plans, while family plans start at $14.99/mo or $149 annually for the family of 6 members.
Spotify is the leading international music streaming service ahead of Apple Music, Google Play Music, and Amazon Music. We have to wait till Spotify launches in India, to see how it fares in the Indian market. We are pretty sure after a long wait, it will be much welcomed by Indian users, tell us what you think in comments below.