Kodak has announced the upcoming launch of the next in its range of ‘photography first’ smartphones: the Kodak Ektra. Following in the footsteps of Kodak’s first smartphone, the IM5, the Ektra too focuses on being a handset targeting DSLR users.
Kodak, also known as Eastman Kodak Company, is an American photography company which was once occupied the world’s number one rank for film and photography supplies. As photography has now gone digital, Kodak has done its best to keep up with the times though it now shares space with a lot of other brand names. At the launch, Kodak Chief Executive Jeff Clarke spoke of Kodak’s rich history in imaging technology.
“The launch of the Kodak smartphone today demonstrates our ongoing commitment to bringing the latest advances in photography to consumers”
The 1080p Ektra has a 5-inch touchscreen and is powered by a 3000 mAh non-removable battery. The handset is powered by 2.3GHz Helio X20 processor and comes with a 3GB RAM and 32GB of internal memory that is expandable via the card slot. The camera is closely integrated with photo editing app Snapseed Android app and the device features a 21 MP rear camera and a 13 MP front facing camera. Moreover, the Ektra comes with a ‘Scene Selection Dial’ that smoothly allows a user to move between manual, sports, macro and others, akin to a DSLR. An in-built Print app lets you order physical copies of your work that will be delivered at your doorstep in a Kodak yellow envelop.
The smartphone has been named after the historic 1941 35mm Ektra Camera by the American company. The entire handset has been designed in conjunction with Bullitt, a UK based design company. The Ektra, according to Bullitt, has been designed solely to ‘evoke the experience of cameras’. The design of the phone is impressive with a large camera lens popping out on the back surrounded by a faux leather casing. In addition, the handset is accompanied by a genuine leather case.
The Kodak Ektra will be in the UK and Europe smartphone markets by December 2016 at a slightly steep £449 approx INR 37,974. If it sells well, Kodak will look to an international launch starting with USA in early 2017. The Ektra is a brave move by Kodak to stay relevant on the digital scene. Though, with better smartphones out there that also have way better cameras, such as the Nokia Lumia with a 41-megapixel camera, the Kodak does not cut the competition. This one’s exclusively for Kodak fans.
- Processor : 2.3GHz Helio X20 Decacore Processor
- Screen Size : 5” Full HD display (441 ppi), (1920 x 1080 resolution)
- OS : Android 6 Marshmallow
- RAM : 3GB
- Battery : 3000 mAh / non-removable
- Storage : 32GB internal (expandable with MicroSD cards)
- Front Camera : 13MP, Phase Detection Auto Focus & HDR Imaging, 4K Video Capture
- Rear Camera : 21MP with f/2.0 Aperture, Optical Image Stabilization and Auto Focus
- Bluetooth : Yes
- Wi-Fi : Yes
- GPS : Yes
- 3G / 4G / LTE : No
- FM : No
Sample pictures clicked with Kodak Ektra –