LeEco’s partnership with Montreux Jazz Festival brings in additional flavour to Supertainment

Montreux Jazz Festival 2016

LeEco, one of the pioneering global internet and technology companies, curated distinctive musical enactments from the Montreux Jazz Festival 2016 and threw a special screening to their esteemed guest of honour Gino Banks, the unconventional musical artist, on July 8th 2016. Their recent conglomerate with the Mountruex Jazz Festival fetched an additional premium content streaming live on the LeEco Smartphones Apps post the 2016 IIFA Madrid.

Montreux Jazz Festival stepped in to its glorious 50th year on July 4th. The notable performances screened were of eccentric Jazz musicians like John Mclaughlin and Randy Wetson, and of Ranjit Barot, Aruan Ortiz Trio, Alina Engibaryan, Moderat and FKG’s from the 4th dimension. LeEco Smartphone’s customers today has access to over 50 + such concerts by being a registered member in Supertainment, an unique membership venture of the company.

Gino Banks Awards Fan Leeco Mobile

LeEco thrives to provide their consumers a content based ecosystem that will offer an overall enthralling experience. The company furthermore has designed their smartphones to not only provide seamless communication but to also guarantee a full on entertainment. Therefore, keeping their motto in stride, through their entertainment mobile apps– LeVidi and LeLive, LeEco has associated with Eros Now and Yupp TV. LeMusic, the free Music App will give the music lovers an opportunity to enjoy hundreds of music catalogues covering vast number of genres. LeMusic is majorly powered by Hungama and is allied with other regional music sources.

What is Supertainment packed with?

The LeVidi and LeLive apps are exclusively designed for live streaming. These upgraded mobile apps lets members to gain access to 3000+ Bollywood and Hollywood movies, 4 million songs (2 million with Lossless Audio), more than 100 premium live channels, 50+ International Live Concerts’ Big Tickets, 24/7 live streaming of musical concerts and show biz events along with a 7500 hours of nonstop world class entertainment.  And you get the right to use all of these extravaganzas at just rs 4,990 membership fee per year. This exclusive content bundling is available in both Le2 and LeMax 2.

LeEco smartphones Le2 and LeMax 2

When asked about his thoughts on LeEco’s partnership with Montreux Jazz Festival, the COO Content LeEco India, Debashis Ghosh revealed to the media,

“We recently partnered with IIFA 2016 and handpicked two of our lucky members to be part of the IIFA celebration. This was an exclusive offer to our LeEco members. We understand the demand for diverse and genre specific content that our audiences have – and are committed to providing the same. Our association with Montreux Jazz Festival is of course targeting the niche Jazz music aficionados. Similarly, our other Music concert associations – that are streamed in future will cater to other genres – ranging from Rock to Fusion to Blues to Jazz – basically covering all forms of music – but exclusive to only our Members. For the duration of Montreux Jazz Festival our members will have the opportunity to access over live streaming, some of the best know Jazz musicians from across the globe. LeEco believes that such exclusive Content, Experience and Services will ultimately drive consumer attention and engagement in our Ecosystem of Products and Services. And this will be the differentiator tomorrow.”

LeEco is a complete customer centric smartphone company that is committed to offer more than just the conventional smartphone services. Their Content Membership Model venture is first of its kind in India that confers power to consumers to use the service for free for 1 whole year.

Divya Dixit, Head of Content Marketing & Harini Calamur, Head of Programming Content, LeEco hand over the Le2 smartphone to Gino Banks

Live Streaming coming up exclusively on LeEco mobile apps (LeLive and LeVidi):

  1. 12th July 2016 – Liro Rantala & Ulf Wakenius (11:30 PM)
  2. 14th July 2016 – Ernest Ranglin & Friends ( 1: 00 AM)
  3. 15th July 2016 – Francois Linderman  (11: 30 PM)
  4. 16th July 2016 – Harold Lopez – Nuss Trio (11: 30 PM)
  5. 16th July 2016 – Lagrene, Farao, Willis and White (1: 00 AM)
  6. 15th July 2016 – Volcan (1: 00 AM)

About the author

Sanyukta Bhattacharjee


Sanyukta is passionate about her work and shows an uncanny interest in Food, Art, and Wilds. When she is not typing away other’s glories, she fancies of exploring the unmapped wildernesses. Behind closed doors, you can find her devouring into books or movies