Hyundai has taken a rather cooler step to catch your attention to showcase their safety systems inside the all new Hyundai Genesis and added a little drama while doing it.
Cars are filled with technology these days, especially when it comes to safety. Although, safety features are always highlighted in every brochure, no one really seems to care much on what they do.
Featuring stunt driver Buddy Joe and a convoy of driverless vehicles, this stunt takes place in the back drop of California.
Hyundai Genesis Video
What’s the video about you ask? The video showcases the safety features available in the all new Hyundai Genesis. The Hyundai Genesis is equipped with Advanced Smart Cruise Control (ASCC), Lane Keeping Assist System (LKAS) and Automatic Emergency Braking (AEB) and…. Just watch the video, we don’t want to ruin the video for you.
The Empty Car Convoy is Hyundai Motor Company’s 1st attempt to capture and deliver the product value and philosophy through filming the actual product performance.
Watch the Behind the Scenes
Have a look at behind the scenes video of how the Hyundai Genesis : Empty Car Convoy video was planned and finally recorded. The final film looks quite smooth, but watch how the crew records the video using cameras mounted atop cars, SUVs and trailer on which the drivers perform the dangerous jump.
The production video was shot at the California Proving Ground, Hyundai Motor Company’s huge and magnificent driving test site located in California, USA.
Let us know what are your thoughts about Hyundai’s way of highlighting its safety features through action packed video.